July 6, 2006 - FOR IMMEDIATE PRESS RELEASE
Virginia Growers Get a Slice of the Pie!
Virginia Apple Growers have teamed up with one of the hottest selling items in New England schools - GRAB APPLES !!
These pre-sliced, ready to eat apples are now available for distribution in Virginia by Fruit Hill Slices LLC, established by Virginia growers, Philip Glaize and Katherine Whitesell. By partnering with New York's Champlain Valley Specialty Company, owner of the GRAB APPLE trademark, Fruit Hill Slices can now supply Virginia schools and other institutions with fresh cut Virginia apples.
Virginia schools now have a choice!
Buying Virginia apples has never been easier, more convenient or more economical! Soaring freight costs have made shipping from Washington State expensive, thus giving Virginia growers the opportunity to be competitive in sales to the schools. And because GRAB APPLES come pre-packaged in individual 2 oz., 2.8 oz or 3lb (bulk) bags, it is easy for the schools to choose the best product packaging for their needs.
Children eat sliced apples!
Market studies have shown that sliced apples on lunch trays are consumed by 90% of students. Elementary school children like sliced apples because they are sweet, crunchy, easy to eat and taste great! And with rising concerns about childhood obesity, fresh apples are always a good choice for lunch menus because of the many healthy nutrition benefits.
For more information contact:
Phil Glaize (540) 662-6251
Katherine Whitesell (540) 323-0221
Fruit Hill Slices LLC
1454 Apple Pie Ridge Rd
Winchester, Virginia 22603